This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Can data from commercial sources work as well as traditional traffic survey data?
Finding new sources of travel data to support regional models in Ohio
Challenge
Traditional traffic surveys are expensive and can disrupt travelers and traffic flow. The Ohio Department of Transportation (ODOT) is interested in evaluating new methods for collecting travel data in support of developing regional models throughout the state. Several companies sell archived travel data that they routinely collect from cell phones, smartphone apps, and other GPS-based sources.
趣赢平台 has teamed with Ohio State University to evaluate the commercial data and advise ODOT on the technical feasibility of replacing traditional methods with these new approaches.
Solution
Archived data for a single region in Ohio were purchased from companies that collected data from cell phones, navigation apps, or from commercial vehicle sources.
We are analyzing and comparing the data to data from ODOT’s most recent traditional external travel survey, as well as other current and socioeconomic data sources. External travel surveys provide information on the type and number of travelers entering, leaving, or passing through a region. These details are typically not available from third-party data.
Results
ODOT will have the information it needs to decide whether the commercial travel data provide the information needed to support regional models.
-
Perspective
Access to Birthing-Friendly Facilities for Maternal CareFebruary 2024
Preventable maternal mortality in the U.S. has grown considerably and spurred the federal government into action, most noticeably with the development of the White House…
-
Expert Interview
Examining Nonpublic Schools and ESSA Program EngagementFebruary 2024
Are nonpublic schools making the best use of Title I funds to guarantee low-income students equitable services so that they are career- or college-ready? And…
-
Perspective
Maternal Health Awareness Day: January 23, 2024January 2024
Access to maternal health care—the theme of this year’s Maternal Health Awareness Day—is not consistently available for many people having a baby in the U.S.…